Zainab AsifAccording to a recent study by Burson-Marstellar, 212 politicial leaders have their Facebook pages. And among these, Indian Prime Minister Narendra Modi has a huge following 40 million people which makes him the most followed world leader on Facebook. U.S. President ranks on the second place with 20 million followers. The Indian Premier, PMO India, acquired the third place ahead of Queen Rania of Jordan with 10 million followers and Turkish President Recep Tayyip Erdoğan with 8 million followers.
The study analyzed 590 Facebook pages of ministers throughout last year using Facebook’s own Crowdtangle tool. Modi also had the largest number of interactions i.e., comments and shares, on Facebook last year. The tool recorded 169 million interactions surpassing Cambodian Prime Minister Samdech Hun Sen who recorded 58 million interactions. The ObamaWhiteHouse page is now in archived mode and has 36 million interactions.
According to data collected by February 2017, 169 leaders of UN (out of 193) have an official Facebook page. Don Baer, CEO of Burson-Marstellar, said, “Burson-Marsteller’s second installment of the World Leaders on Facebook study demonstrates the effectiveness of political communications on the platform. It will be interesting see if business leaders take lessons from the ways world leaders use Facebook, such as bringing a personal tone to their communications.”
(Editing by Mohith Agadi)
Damodar Kalyan
