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New iPhone rumor might be a heart breaker for fans of the brand

According to a Business Insider report, Deutsche Bank analysts believe that iPhone 8 will not be launched in 2017.

iPhone 8 has created a buzz for a while now, this is not really unique as every iteration of iPhone is highly anticipated by fans and are talked about long before they are launched into the market. But the rumor mill has been working overtime with iPhone 8 as this handset is supposed to have many never before sen features.

However, sadly, the latest rumor about iPhone 8 that is doing the rounds is not an encouraging one; it suggests that the release of iPhone 8 might be in jeopardy. According to a Business Insider report, Deutsche Bank analysts believe that iPhone 8 will not be launched in 2017, the analysts have used supply chain data from several sources and the data suggests that Apple is facing shortages of components for iPhone 8 and there are also some technical obstacles that haven’t yet been dealt with.

Apple iPhone 8 concept
Apple iPhone 8 concept. Credit: BagoGames / Flickr

The recent sales of iPhone hasn’t been that great, Apple’s second quarter revenue reports show that a little less than 51 million units of iPhone have been sold this quarter and the revenue earned is $33 billion. This is only 1% less than last year for the same quarter in terms of number of units sold. However, though the number of units sold has decreased, the revenue has actually increased by 1%. This means that the company is making more money per handset now.

Apple has held onto the top spot in smartphone market for many years, but this wouldn’t last forever. At this juncture the company can still cope if they are able to sell higher priced smartphones. The increased per piece price will make up for any decrease in the number of units sold; which is why iPhone 8 is so important for the future of the company.

But if the Deutsche Bank report is to be believed, then the launch of iPhone 8 may be delayed for at least several months. “Report suggests no new iPhone 8 this calendar year,” the analysts wrote. “As we have written in previous [research notes], several supply chain reports have suggested that key component shortages and technical challenges could delay the release of a high-end iPhone 8 device this fall. We believe this report further underscores the uncertainty around the timing of Apple’s next- generation iPhone model.”

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