Editorial StaffThis exhibition is considered to be the globally largest and most important mobile communications conference and it is expected to see around 86000 visitors and 19000 presenters who would demonstrate their most innovative technologies, applications and products. The exhibition which attracts traditionally giant communication corporations including internet service providers, cellular service providers, media and advertising firms, television service providers and other device manufacturers, this year has some more attraction for the airlines, car manufacturers, banks and medical equipment companies, which will be bringing them closer to have a look at the latest trends, innovations and products in this field.
According to the General Manager of the Israel Export Institute, Ofer Sachs, the Israel Export Institute, the sixth year already, is setting up the National Pavilion in the Barcelona Exhibition, which is proven, every year, to be the focal point of innovative developments and technologies, fetching visitors of senior rank from the leading international corporations. The uniqueness, this year in the presentation of technologies, of Israeli company is expressed and solutions with a perspective of outside the box on technology displaying a certain technological chutzpah. A company, for example, which has developed radiation metering technologies is generating network optimization technology for cellular service providers; and a company found a solution for charging a device within one minute instead of finding the solution to extend the battery life; and one more company which took the complexity of generating augmented reality advertising and also made it accessible to everyone.
In 2014, according to Export Institute estimate, Israel exported communication products and technologies in scope of around USD 3.5 billion, USD 2.25 billion, out of which, were in communication equipment and USD 1.25 billion, excluding mergers and acquisition, were in communication software.
According to the Head of the Foreign Trade Administration at the Ministry of Economy, Ohad Cohen, the commercial attachés of the Foreign Trade Administration, expanded throughout the world, in 40 economic capitals, have discovered influential players in their respective markets and commenced business meetings with Israeli companies citing at the pavilion. As compared to the last year, this year above 2000 meetings were fixed with leading target companies. This means that the schedules of most Israeli companies in the pavilion is filled up with high quality meetings even before the exhibition’s opening, that the attachés, in recent months, have been working on. The Ministry of the Economy’s attachés will keep on guiding the Israeli companies, both afterwards and in the course of exhibition meeting. We can already list business meetings, among such coordination work, with the representatives of corporations like Deutsche Telekom, Samsung, China Mobile, Sony, BMW, Turkcell, Siemens and more.
The opening ceremony at the exhibition will be held on March 2, 2015, Monday at 12:00 noon, the Barcelona Time, at the national pavilion, Hall 5 D81, in the presence of Mr. Ramzi Gabay – the Chairman of the Export Institute, Mr. Alon Bar – Israel’s Ambassador to Spain, Mr. Ami Levin – the Foreign Trade Administration’s Commercial Attaché to Spain, together with the participation of senior executives of Israeli communication industry and the representatives plus heads of the companies participating in the exhibition.
Mohith Agadi
Editor
