Editorial StaffThe interest has arisen particularly because of the new ICC CWC match centre. SAP’s HANA and analytics tool powers the match centre. This is the place where you can check the live scores fastest on web. It also shows real – time stats of the match plus the insights. It goes a step further in using the historical data of ICC Cricket world cup to present you an in – depth analysis. Fans couldn’t ask for more! The video clips of the action during the matches have been uploaded which themselves have got a million views by fans from around 200 countries. The website boasts of around 24 million playbacks on the app as well as website combined. Interest and activities regarding cricket on social media on this scale haven’t been seen so far. Fans are happier with behind – the – scenes content. Then there’s an exclusive twitter mirror selfies of the player of the match. On top of that the winning captain can be asked a question through global broadcast via #AskCaptain. The Facepaint feature of Google+ has been used by millions of fans to show colors. Also on Facebook episodes of CWC have been watched a million times.
#cwc15 has been trending a lot on Twitter and has recorded 8 million tweets throughout the tournament. Over 800 million live impressions have been seen from group stages. This marks a growth of 250 percent in the CWC conversation. A similar number of hashtags have been circulating around Google+. Cricket has been the topmost trending topic on Facebook this February and March with 341 million interactions generated by 36 million people. The cricket app has been downloaded 3.35 million times topping the sports app charts. The app has received great reviews on Apple App Stores and Google Play.
