Facebook to Compress Ad Tools at F8

The chief executive officer of Facebook Inc., Mark Zuckerberg, on April 30, 2014, communicates during the Facebook F8 Developers Conference in San Francisco, California. The cheif executive plans, at the F8 conference of FaceBook Inc. starting on Wednesday, to reveal the tools which allow application makers to touch the audience of social network while aiding the company boost up the revenue. FaceBook may also reveal the mobile advertising distributor for challenging Twitter’s MoPub, people having knowledge on the matter said this month.

Zuckerberg is utilizing F8 to strengthen ties to the developers the tools of whom are crucial to helping the woo users of Facebook who socialize themselves over mobile phones. The stock of the company has been trading at record highs since previous week, maintained by optimism this can utilize the widening user base for attracting the advertiser and fending off the challenges from the Google and Twitter Inc. facebook is also seeking to transform its site into a forum sor the news outlets involving Huffington Post, according to the people who are familiar with the plans.

F8 functions for two days at Fort Mason Center in San Francisco. Above 2000 app makers are obliged to attend, keen to hear what is there in the Facebook store for the developers who have the platform dependency for creating mobile apps. Add the users and make money. The connections with the mobile developers offers Facebook extra real estate for above 1 million advertisers it serves together with the intelligence on that start-ups are rapidly growing. Due to its reach, the social network counts up to 1.4 billion users plus above 1 million advertisers, several app makers opt to build their business on this platform in exchange from Facebook users for a cut of their revenue.

Passion Projects: The agenda, at this year’s F8, the name is derived from spending 8 hours outside your usual workdays to act on passion projects plus learning about new technology, involves topics like security, data infrastructure of Facebook and to attain the maximum out of the network’s programming interface.

Data Sharing: The company said the millions of startup app makers have utilized the social network’s tools plus wide range of data on its user to progress. Those young companies, still, can be on the mercy of social media giant when the terms, data sharing agreements or policies get modified. Last year at F8, Zuckerberg communicated the outside developers about the modified additional control over the information the users would share with the help of external programs reached through its site.

Mobile Web: The Snap Interactive Inc., that possesses The Grade dating app, is having an eye on Facebook to develop its mobile ad network more effective, CEO Cliff Lerner said. Some of the developers say that the benefits of creating for Facebook’s platform overshadow the potential drawbacks. The move of the Facebook last year meant that Threadflip Inc., that runs the online marketplace for used clothes, would require the approval by Facebook to touch the users’ extended networks to back the feature which allow a person recommend buying to friends.