YouTube Kids – friendly android YouTube app

Today, YouTube will be launching its mobile app designed especially for the kid viewers. The app called the “YouTube Kids”. Initially the app will be launched only for the United States users and only for the android platform. The app is expected o be launched at the Kidscreen Summit – an event celebrating children’s entertainment industry. The event is to be held in Miami. YouTube Kids aims at providing online viewing experience particularly for the young line of viewers. The app is free and the user interface consists of a plain home screen having 8 tiles that would feature images from popular kids programs. It also has different icons for different kinds of TV shows – such as music, TV show videos, voice based search and educational shows. The app will have a parental lock allowing parents to set time limits on how much their kid can watch. If someone would try to search for adult content, the app would tell “try something else”. Another tool allows muting and unmuting with ease.

Founded 10 years ago, now Google owned YouTube has one billion plus users and the community seems to be growing everyday in all parts of the world. Increasingly people have started using it on tabs and phones and almost half of the population now watches videos on their devices. According to a survey by Variety, U.S. kids aged 13 to 17 adore YouTube stars more than music or TV celebrities. A great part of YouTube’s focus is on family entertainment. The overall viewing times at YouTube have grown by 50 percent last year and for the family channels alone it is 200 percent. Months have been spent on building this app for kids as reported by USA Today. It also had to collaborate with t3rd – party organizations including Common Sense Media which a review site focussed upon children. The time is just right for the launch of YouTube kids as others have already launched similar apps. Last month we saw Vine rolling out the Vine Kids but that was available only for the iOS.

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