Facebook upgrade allows users search posts using keywords

The Facebook search update will allow users a feature to search posts based on keywords. The company said that the new search will allow users to better identify the thread, the user may be looking for. Users can not only identify their posted contents, but they can also identify posts which have been shared to them. They may also search posts of individuals, the users follow.

Initially, Facebook had thought of listing all relevant public posts associated with the thread, irrespective of the person posting it. Soon, they realized that the Facebook users pay equal attention towards the person posting the post, as they do to the post and the users were more interested to follow or search posts of the pages and friends they like or follow.

Vice President of Facebook search, Tom Stocky said that information retrieval is about matching content or queries to intent but, users are equally interested in the person posting the post as much as the content of the post.

The update for now will be available for the U.S English users only. The update is now available for the iOS mobile app and the desktop. No information regarding the timeframe was facilitated for upgrades on other platforms like Android. However, the Facebook spokesperson said they want to make sure the update works well, before rolling it out on other platforms. The rushing feeds may just make it quite tedious to identify posts of your interest. Considering this, the keyword search is considered as a big initiative by Facebook. Facebook search has been established as the third pillar of Facebook. If this update works well, it will open space for new revenue models.

About Facebook:

Facebook (NASDAQ: FB) is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The founders had initially limited the website’s membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities and later to high-school students. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website. Its name comes from a colloquialism for the directory given to it by American universities students. Read more on Wikipedia.

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