Editorial Staff
Rakuten, a prominent online retail company, has bought the popular messaging app Viber for $900m in order to boost up its business. Viber is developed by Viber Media, a Cyprus based company. The messaging application helps smartphone users make free calls and messages over the internet.
Viber has been doing exceptionally well and it is looked upon as a user-friendly platform in the messaging application space. The application is quite popular and has received widespread global attention ever since it was released. It has over 300 million registered users and is known to operate in over 200 countries worldwide.
Rakuten has been acquiring many companies and it was planning to make it big in other areas apart from web based retailing. The company has acquired Viber in order to attract new line of customers. Many retail stores are making use of the mobile messaging services in order to reach out to customers via Smartphone. It is already a popular messaging medium in the ecommerce space and is expected to create better user experience. The acquisition has garnered the attention of internet users all over the world and users are looking for a better user experience out of the famous messaging application in the coming years.
Mohith Agadi
Editor
