EditorThe e-commerce jewelry curator, Pookaari.com was launched in 2014 and is now the largest jewelry curator of India. Now it has announced its further expansion at the SURGE 2016. Pookaari started with a seed investment of Rs. 25 lakh with a vision to provide a one stop shop for all the accessory needs of the customers. It grew rapidly and within 14 months became India’s largest online jewelry curator. It presently showcases jewelry from 50 designers across the country and records around 300 visitors per day. Pookaari has recognized itself as a brand setting premium and stylish trends in the accessory industry. Pookari has even styled celebrities including Lisa Haydon, Tisca Chopra, Sagarika Ghatke, Pallavi Sharda and Radhika Sarathkumar.
Pookari gets 25,000 views on social media daily and has garnered great response in just a year of its start. Pookari has tied with many top designers including Valliyan, Mrinalini Chopra and Payal Singh to name a few and is eyeing more collaboration to keep itself fresh and dynamic.
Pookaari has now become a holistic service provider in the industry – it offers limited edition collections as well as expert advice. Pookaari looks to investing more in marketing this year to improve its online visibility. The company is even targeting a big investment to further its operations.
Editorial Staff
