Obi Worldphone launches two powerful Smartphones

Obi Worldphone today launched two premium designed and high quality Smartphones for global growing markets. Priced at an attracted value, the phones are targeted towards global fast – growth markets including Middle East, Africa and Asia.  The two phones namely SJ1.5 and SF1 have been designed by the product studio Ammunition based in San Francisco. The phones showcase iconic design blending high – end technology with elegant design. Ammunition has also developed a custom UI called Obi Lifespeed for android. Obi Lifespeed unifies both hardware and software giving great experience. Obi Worldphone aims at addressing the market need that lies between low priced generic Smartphones and high priced Smartphones. The Smartphone market is ever expanding and Obi Worldphone’s exceptional pricing makes it very appealing to the audience. Obi Smartphones have the best of Silicon Valley to offer – innovative design, high – end manufacturing and latest technology – all at a very affordable price. Obi Worldphone co-founder John Sculley said, “Our efficient cost structure and broad distribution combine to present empowering tools that help our customers achieve their aspirations.” Ammunition’s founder and partner Robert Brunner says, “We’ve obsessed over every detail of the Obi experience – from industrial design, user interface and packaging – to deliver inspiring products that overturn the misconception that great design has to come at a high price.” SF1 is company’s flagship 4G/LTE Smartphone having great photography and audio capabilities. The 5 inch Corning Gorilla glass display is slightly raised which is its signature element emphasizing the interplay of user interface and hardware. SF1’s reinforced fiber glass body gives it a premium feel.

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The phone’s top and bottom have metal accents. SF1 also features dual SIM slot, quick-charge long life battery and expandable memory. For 2GB RAM and 16 GB internal memory SF1 amounts to $199 and for 3GB RAM and 32GB internal memory the price is $249. SF1’s 13 megapixel camera is powered by Qualcomm snapdragon 615 processor. Sony’s Exmor sensor allows you to obtain more professional images. Perfect focus can be obtained in any light by virtue of SF1’s Hybrid auto focus. The Qualcomm’s ChromaFlash plays a clever role and quickly takes two snaps – with and without flash. These two snaps produce the final snap with correct balance of brightness and color accuracy. Users also have the option of selecting their focus after the picture has been taken through UbiFocus feature.

Qualcomm offers another feature called OptiZoom which allows you to zoom beyond normal zoom levels. Crystal clear and powerful surround sound comes from Dolby Audio which also provides impressive audio quality, bass impact, dynamic range and fidelity. Charging time has been improved with Quick Charge power management technology. It takes less than 3 hours to fully charge SF1. The name SF1 derives from San Francisco which is its city of origin.  The other one i.e., SJ1.5 is powered by MediaTek Quad core processor and is a 3G Smartphone. The phone has its top squared-off and a curved bottom which makes its asymmetric design crispy. The display is made of 2.5D curved glass. SJ1.5 is being offered in 4 color and accent options. It too has dual SIM slots and SD card slot. This phone is named after Silicon Valley’s San Jose city and is priced at $129.

Obi phones have AVG AntiVirus PRO to protect against viruses, thefts and malware along with android’s built-in security against intrusion. Apart from this, other preloaded apps include Clean Master, AccuWeatherr, ColorNote and Swiftkey.  Obi Worldphone Smartphones will be available from October through retail stores in some countries and through online stores in others. The initial launch will be in countries with growth markets such as Indonesia, Vietnam, the UAE, Thailand, India, Kenya, Saudi Arabia, South Africa, Tanzania, Pakistan and Turkey.