Feeligo Expands Semantic Search for Branded Online Stickers

PARIS and NEW YORK – Feeligo, a leading provider of branded stickers for online conversations, today announced that it has expanded its semantic technology for branded sticker campaigns, which now includes the US market. The company, based in Paris, now counts more than 500 million users across a wide range of social networks and messaging services. Feeligo will initially deploy its semantic recommendation algorithms through several of its existing clients, including Publicis Groupe, Havas Media, and P&G. Feeligo plans to expand its partnerships with media buyers and with brands, including media companies, for sticker campaigns. The company’s latest campaign, for Duracell, generated 20 million stickers that were displayed inside user’s messages.

Feeligo has developed a platform that capitalizes on the growing awareness of marketing to online and mobile users through social conversations, including comment forums and user forums. Feeligo offers clients a plug-and-play solution for all messaging services, complete with generic and branded stickers, which are installed on client sites. Through Feeligo’s semantic recommendation algorithms, direct matches between words and phrases in users’ text conversations and stickers are made, enabling users to quickly find the appropriate sticker for a user’s message.

“We see online and mobile users creating greater awareness for brands through conversations, effectively becoming self-nominated brand ambassadors, using stickers to promote your brand in the proper context,” said Jonathan Levy-Bencheton, co-founder and CEO of Feeligo. “Our Brand Stickers campaigns provide guaranteed performance, with total brand awareness, and we can create richer insights for clients in real-time using our platform.”

The branded sticker creates a premium brand access with absolute brand awareness, and is more likely to be shared across multiple networks. The emotional component of the sticker, like emoji characters, also conveys direct contextual sentiments during conversations.

In a successful campaign for 20th Century FOX’s ‘Rio 2’ Feeligo helped generate 7.5 million stickers, during which time at least three of the branded character stickers were viewed every second.

“Our use of the Feeligo branded stickers enabled us to surpass all of our engagement goals during the most important promotion period, resulting in a successful campaign,” said Mathieu Rampant, digital manager for 20th Century FOX.

About Feeligo

Feeligo is a leading provider of branded stickers for online conversations. The company creates campaigns that engage users with branded characters across a wide range of messaging services and networks for online and mobile users. The company is based in New York City and Paris, France. More information is available at www.feeligo.com