New mobile development tools from Yahoo

This Thursday Yahoo introduced a whole new pack of software tools meant for mobile development and most of them have been incorporated with the technologies recently acquired by Yahoo such as BrightRoll and Flurry. This mobile dev tools suite was launched during the inaugural Yahoo Mobile Developer Conference that took place this week in San Francisco. The senior vice president of Yahoo’s advertising products made the official launch and said the tool suite is based on 5 products which would help developers in measuring, monetizing, advertising and enhancing their apps. The new line up of the dev tools is as follows:

> Flurry pulse: this tool makes use of the existing Flurry SDK implementations and allows the developers to share the signals from their apps with their partners with just one click. This tool has been introduced to curb the SDK proliferation and cut down excess work by very easily pushing the signals from one app to another.

> Flurry Analytics Explorer: this is an update to Flurry Analytics and developers would love it even more when they’ll come to know that now even more complex questions can be answered with this. The tool provides an easy – to – use interface which makes data exploration less painful and returns results in seconds. It completely eliminates the need of writing code and queries, implementing new SDKs and then waiting for the calculations.

> Yahoo Search in Apps: with this offering, the integration of Yahoo search in to the apps directly has been made possible, thus enhancing the user experience. One can search the internet from inside the app. The tool is also capable of creating a monetization channel.

> Yahoo App Marketing: the tool comes with the powers of the Yahoo Gemini which is one of the greatest marketplaces for mobile search. Using it the developers will find it easy to get new users, track the results and engage more. Developers now can go for targeting video ads across premium content and apps of Yahoo such as Tumblr. Just this one platform allows developers to gain attention of wide audience on social, desktop as well as mobile.

> Yahoo App Publishing: the same tools that you used to monetize your apps now provide more options. You can use high quality videos in your ads which can then be displayed using the combination of powers of BrightRoll, Flurry and of course Yahoo Gemini. As promised by Yahoo this combination would provide a much better and seamless advertising experience to the users and for the developers it provides effective ad formats for monetizing the apps successfully.

Flurry was acquired by Yahoo in the month of August last year followed up by BrightRoll later in December. Since Flurry was acquired earlier than the BrightRoll, the new suite contains more features from Flurry. As told by the senior vice president Yahoo is working to put the best of the three companies in one place and produce a comprehensive development tool suite.