LG to target growing 3G markets with new smartphones

At IFA 2014 in Berlin LG electronics will divulge a pair of its newest L Series smartphones which are smartly priced. The series L Fino and L Bello are powerful alternatives to higher priced smartphones, which are very perfect for teenagers and to the people who are owning the smartphones for the first time and using 3G. It has Quad-Core processors and premium UX features, from the popular LG G3 phones. LG is seeking its footprint to expand in the smartphone market by offering its widest range of the new series phones with the smart prices.

The smartphones L Fino and L Bello have the same Rear Key button which is a signature for LG phones, it has 8MP camera and UX features which makes taking pictures easy and fun. The camera is one of the major attractions for the teenage customers, who are attracted towards the phones according to the Consumer behavior research. LG’s new L series phones assures the better camera for user to get quality and blur-free images which will be perfect for sharing when compared to other smartphones. “With their competitive specs and accessible pricing, we have high hopes for the L Fino and L Bello to continue our successful expansion into emerging markets” said Dr. Jong-seok Park, the president and CEO of the LG Electronics Mobile Communication Company.

The touch and shoot facility helps the consumer to capture the moments quickly by just tapping anywhere on the display, Gesture shot is another feature which helps users to start 3 second countdown before triggering the shutter. The Front camera light option helps in adding a bright white background by reducing the preview screen while in self-portrait mode. The Knock Code feature helps the user to unlock their phones by tapping personalized “knock” pattern. There is another feature which helps to get easy access to the frequently used functions which is QuickCircle.

L Fino has fewer specifications when compared with L Bello. L Fino has 1.2GHz Quad-core while the L Bello has 1.3GHz Quad-core. Display for L Fino is 4.5 inch and for L Bello it is 5.0 inch, memory of L Fino is 1GB RAM/4GB for L Bello it is 1GB RAM/8GB. Camera specifications are Rear 8MP / Front VGA for L Fino where as Rear 8MP / Front 1MP for L Bello, battery capacity is 1,900mAh for L Fino and 2.540mAh for L Bello. The operating system for both L Fino and L Bello is same Android 4.4.2 KitKat.

The size of L Fino is 127.5 X 67.9 X 11.9mm for L Bello it is 138.2 X 70.6 X 10.7mm. Network is HSPA + 21Mbps(3G) for both the smartphones. The colours available for L Fino are White, Black, Gold, Red, Green but for L Bello only White, Black and gold are available.