LiveRing Launches First Social Many-to-Many Live Video App

NEW YORK – LiveRing, the first social many-to-many live video app, today announced the worldwide availability of its innovative mobile video app, for iPhone and Android users, which enables users to launch calls to friends and connect up to five friends in a real-time video call. LiveRing capitalizes on the “moment marketing” movement, in which social mobile apps and networks provide real-time moment sharing. With LiveRing, users can invite friends to join in a real-time moment, and users can even take and share a “group selfie” image.

LiveRing is the first mobile video experience that enables users to share live group video in a social networking setting. LiveRing can be downloaded from the Apple iTunes App Store or the Google Play Store at www.livering.com/store.

Daniel Holmstrom, founder and CEO of LiveRing, will appear on a panel at the inaugural StreamCon New York Industry Summit today, Friday, October 30th, at 3:00 pm, in Panel Room 4 (Room 1E12) at the Javits Convention Center in New York City.

Unlike live video streaming apps, such as Periscope and Meerkat, LiveRing enables more social engagement, rather than a one-way broadcast. LiveRing’s user interface, which creates circles for each participant’s face, enables each user to hear and see each other, replicating a face-to-face group meeting. The LiveRing app offers unique potential for marketers with users’ undivided real-time attention, geolocation, and personalization tags. For the target group of teenagers and young adults, the app offers social sharing features that can change how moments are shared and increase fan engagement.

“Being truly social is not about saving our recorded lives. Human communication is about action and reaction, and only live mobile video can create that kind of presence using technology,” said LiveRing founder and CEO, Daniel Holmstrom. “Imagine, for example, a cool moment, where you just wish your best friends were there with you. It is for these moments that we created LiveRing.”

LiveRing initially experimented with sharing around big moments, whether football games or concerts, that users would want to share, live. The team found that a shared, live memory was a more compelling use case, rather than sharing a static photo or video. Having a presence in someone else’s moment – whether seeing a new-born baby, or a new home, captures true experiences in ways that current apps do not allow.

Unlike Skype or other video calling services which can connect several people in a live video call, LiveRing enables true on-the-go mobile video sharing for up to a few minutes. The moment marketing capabilities of LiveRing will provide users, brands and advertisers with opportunities to create engaging real-time social network interaction, in an easy-to-use manner.

ABOUT LIVERING – Based in Helsinki, with an office in New York, LiveRing is the first many-to-many mobile video social sharing app. The LiveRing experience provides a unique approach to sharing moments in on-the-go use cases, delivers new monetization modes for marketers, and extends the outreach of live, shared video calls for mobile users. For more information, visit the company web site at www.livering.com, the Twitter feed at @LiveRingOne, or the Facebook page at http://on.fb.me/1M7aLLQ

EDITOR’S NOTE: If you would like a color photograph of Daniel Holmstrom, founder and CEO of LiveRing, or screenshots or user session shots of LiveRing, please contact Chris Pfaff on +1-201-218-0262 or chris@chrispfafftechmedia.com.