Disney, which is the parent company of ESPN had cut down its growth expectations for the company back in August because of the challenges rising in marketplace. It was only after this that the mass layoff rumors started. A sports news site ‘The Big Lead’ said in its September issue that Disney wants ESPN to “trim $100 million from the 2016 budget and $250 million in 2017.” At that time the company made a statement that it wanted to inform employees personally before anything goes public about the layoffs.
ESPN had to let go of many big names in the sports industry including Bill Simmons, Keith Olbermann etc. although it was all because of numerous factors but main reason was the price. The network said, “ESPN has historically embraced evolving technology to smartly navigate our business. Any organizational changes will be announced directly to our employees if and when appropriate.” The company can be called a bellwether for the sports industry as it has a very high subscriber fee i.e., $6 per month according to the estimates.
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