The marketing budget of Samsung is quite huge, but on the other side its product design record and branding is underwhelming too. When compared to its Smartphone rival apple, Samsung has got a lot of struggle to do. Now it is time for Samsung to rebrand itself by completely overhauling its core branding according to tech lover Aziz Firat. The visual designer has posted a number of mock – ups and images on his blog showing the new logo, typeface and emblem that could be a potential game changer for Samsung. While there is no change in the consumer electronics’ physical design, this change can be surprisingly impactful.