Festivezone.com introduced Check and Pay on Delivery

Rolling back 5 years, times when eCommerce was not so popular, people were still hesitant to buy products online, eTailers were struggling to increase their sales. Back then, there was no way customer can be sure of whether products he / she purchased online will be delivered on time and in good quality.  In a market where customers always look for value and quality, cash on delivery was a saviour for eCommerce companies to make deeper penetration. Although, low credit / debit card online banking penetration are cited as main reasons for up-take in cash on delivery, the underlying rationale is the lack of trust in the new form of shopping. Cash on Delivery made sure that the customer have to feel at ease while placing the order and during the lead time of delivery. It was believed that after the initial trust is gained, dependence on cash on delivery will reduce. Even after 5 years, cash on delivery orders as percentage of overall orders has not come down as expected. This clearly shows the human nature of shopping preference does not change so easily.

Human beings have always been used to touch and feel the product, physically check the product before making the purchase decision. Even though, eCommerce takes the credit of breaking the barrier of physical location for trade by making all the product details virtual enough to convince the customer to buy, there are still large set of customers who will not shop online without touch and feel or physically check the products before making payment. There have been also several instances of customers getting bricks instead of laptop, detergent in place of mobile phone etc. Wrong product risk on delivery is not covered by cash on delivery since almost all the delivery person insists on payment before delivery to avoid the risk of misplaced products.

Inorder to attract the ultra conservative consumers and offer customer service a notch up than the contemporary peers, Festivezone has introduced Check and Pay. In this scenario, customers who choose check and pay option will get access to open the ordered package in front of the delivery person, check the products in the package and pay the delivery person on full satisfaction. This has helped the company to win the trust of customers in a major way. Often times, the return logistics is mainly due to wrong/ mismatch in the order. In the case of customers opting for check and pay, reverse logistics requirement is drastically reduced because the customer confirms the purchase decision.

Check and pay is even more relevant for crackers industry, since crackers retailing is infamous for huge discounting and normally sold by temporary shops. Customer lacks trust on crackers retailers. Hence, to bring in more stability in the industry and also gain the trust of customers, Festivezone which was pioneer in introducing cash on delivery for crackers has also introduced Check and Pay. Customers can avail of this opportunity.